Pay with views
Views are quite literally worth money. So we helped Opel to one step further by turning views into a viable currency by asking normal people in the Netherlands to film their Opel test drive, upload it onto YouTube, promote their video heavily and then use those views to buy a brand new Opel Online Edition model.
First ever car bought with views
Yuri Schuurkes cashed in his views at his local Opel dealer and drove away with a Opel Astra online editon.